Fresh Express® announced a product innovation with the introduction of Hot or Cold Salad and Noodle Meal Kits. Inspired by high end restaurants, the new kits bring the familiarity of a salad kit to a new format; a blend of chilled, freshly chopped vegetables, ready-to-eat pre-cooked noodles, gourmet dressing sauce, and crispy toppings that can be eaten hot or cold for two meal options in every bag.
As a new product platform in the VAS category, the Hot or Cold Meal Kits further the brand’s commitment to delivering convenient, high-quality products that make mealtime easier for consumers, while also providing versatility.
The Hot or Cold Salad and Noodle Meal Kits are available in three Asian-inspired flavors:
– Teriyaki: A blend of broccoli, red and green cabbage, kale, shredded carrots, radish, and green onions tossed with pre-cooked Udon noodles, white sesame seeds, and crunchy wontons, finished with Teriyaki dressing sauce.
– Asian Sweet Ginger: The combination of flavors combines pre-cooked soft flat wheat noodles, red and green cabbage, kale, broccoli, shredded carrots, and green onions with a sweet ginger dressing sauce and wonton strips.
– Korean Sesame: A savory mix of green and red cabbage, broccoli, kale, shredded carrots, and green onions, tossed with pre-cooked Udon noodles, finished with a soy hoisin chili dressing sauce and sesame sticks.
Fresh Express Hot or Cold Salad and Noodle Meal Kits have a suggested retail price of $5.99 and will be available next to fresh pre-cut vegetables or in the salad kit section of the refrigerated produce department at retailers nationwide starting in late September.
