Veggiecraft, known for its lineup of veggie-based pastas, announced the nationwide relaunch of its improved formula and new packaging to introduce more consumers to its offerings. The updates include a completely refined recipe and a modern packaging design for all its items including Veggiecraft Cauliflower Rotini, Veggiecraft Zucchini Penne, and Veggiecraft Sweet Potato Spaghetti. The new formula now features a classic, neutral flavor and a sturdier al dente consistency that holds its shape.
Since its founding, Veggiecraft’s three-ingredient pastas have stood out in the plant-based pasta scene by providing an easy way to eat veggies. Each serving contains one-third of your daily recommended vegetables. To inform the relaunch, Veggiecraft relied heavily on consumer feedback to keep the key attributes brand fans love—veggies in every bite, gluten-free, and a good source of protein and fiber—while enhancing the taste and texture to closely resemble traditional pasta.
The product line includes eight new and improved, vegetable-based pasta options spanning a growing assortment of trendy pasta shapes and three original flavors including: Veggiecraft Cauliflower Rotini, Veggiecraft Cauliflower Penne, Veggiecraft Cauliflower Spaghetti, Veggiecraft Cauliflower Elbows, Veggiecraft Zucchini Penne, Veggiecraft Zucchini Spaghetti, Veggiecraft Sweet Potato Penne, and Veggiecraft Sweet Potato Spaghetti.
The Veggiecraft lineup is now available nationally in the pasta aisle at major retailers including Kroger, Food Lion, Publix and Winco, as well as on Amazon, for a suggested retail price of $3.49-$4.99. Veggiecraft is owned by Litehouse Inc., a leading consumer packaged foods company that’s been around for over 60 years.
