Published on
August 12, 2025 |
Vietnam has firmly established itself as Asia’s most beloved travel destination, according to the latest Agoda rankings, with Japan and Thailand leading the pack and Malaysia and Indonesia not far behind. This remarkable achievement is driven by Vietnam’s rich cultural heritage, stunning landscapes, and the rising appeal of cities like Da Nang, which has emerged as a magnetic jewel captivating travelers with its unique blend of natural beauty and vibrant urban life. These factors combined have created an irresistible draw, making Vietnam a top choice for repeat visitors across the continent.
Vietnam Emerges as a Leading Destination for Repeat Travelers in Asia
Vietnam has proudly secured its place among the top five countries favored by repeat visitors, according to Agoda’s latest travel ranking. This exciting development reflects Vietnam’s growing popularity and the strong emotional connection tourists are developing with the country’s diverse destinations.
Da Nang City, in particular, has captured the spotlight as one of Asia’s most captivating travel locations. For the first time ever, Da Nang has entered the top 10 list of most frequently revisited cities across Asia—a remarkable achievement, especially given that no Vietnamese city featured in this list in 2024. This milestone highlights the increasing allure of Vietnam’s rich cultural heritage, natural beauty, and modern hospitality.
The rankings are based on booking data gathered during the first half of the year, which reveals the destinations attracting the highest proportion of returning visitors. Vietnam ranks just behind perennial favorites Japan and Thailand, while Malaysia and Indonesia follow closely. This strong performance underscores Vietnam’s rising status as a must-visit travel hotspot in the region.
Within Vietnam, five cities dominate the preferences of repeat tourists: Da Nang, Nha Trang, Ho Chi Minh City, Hanoi, and Phu Quoc Island. These locations showcase the country’s diverse appeal, catering to a wide variety of traveler interests. Coastal cities like Da Nang, Nha Trang, and Phu Quoc continue to enchant visitors with their pristine beaches, relaxing environments, and world-class resorts. These destinations offer an ideal escape for those seeking sun-soaked relaxation paired with warm hospitality.
Meanwhile, urban centers such as Hanoi and Ho Chi Minh City offer a contrasting experience filled with vibrant energy, deep cultural significance, and a dynamic culinary scene. These cities invite visitors to explore bustling markets, historic landmarks, and an ever-evolving food culture that never fails to impress both first-timers and returning guests alike. This blend of leisure, culture, and gastronomy keeps visitors coming back to discover new layers of Vietnam’s story.
Agoda’s analysis reveals that many travelers don’t just revisit once but return multiple times within a six-month period. This pattern highlights the magnetic pull of Vietnam’s destinations and their ability to offer fresh experiences with every visit. Whether it’s returning to a beloved beach, exploring new neighborhoods, or indulging in local flavors, Vietnam’s travel spots provide a compelling reason to come back again and again.
The broader Asian region also sees familiar favorites making a strong showing among repeat visitors. Cities like Bangkok, Tokyo, Seoul, Bali, Osaka, Kuala Lumpur, and Johor Bahru continue to attract tourists eager to revisit. Each city offers a unique combination of culinary delights, cultural richness, and exciting activities, ensuring that travelers can always find something new and memorable on every trip.
This evolving travel trend highlights a shift in how people experience their favorite destinations. Instead of ticking places off a bucket list, many are choosing to deepen their connections with specific locations through multiple visits. This approach enriches travel experiences and fosters a more profound appreciation of local cultures and environments.
Vietnam’s rise as a top repeat-visitor destination signals the country’s success in offering travelers a diverse and compelling array of experiences. From idyllic beaches and vibrant cities to rich history and delicious cuisine, Vietnam invites tourists to create lasting memories and forge meaningful connections.
Vietnam has secured its place as Asia’s most beloved destination in Agoda’s latest rankings, with Japan and Thailand also leading the way. The rise of Da Nang as a magnetic travel jewel, known for its stunning scenery and vibrant culture, plays a key role in attracting repeat visitors. Malaysia and Indonesia closely follow, highlighting the growing appeal of Southeast Asia’s diverse destinations.
With its impressive ranking among Asia’s most loved destinations and Da Nang’s breakthrough into the top 10 cities, Vietnam is well-positioned to continue attracting a growing number of return visitors. For those seeking a travel destination that offers warmth, beauty, and a blend of tradition and modernity, Vietnam is proving to be an irresistible choice.
