Cloud computing is a transformational force in IT, driving success in a digital-first world. Businesses utilize the cloud for critical functions from large-scale data storage and analytics to delivering web-based services and scaling infrastructure. Most importantly, for disaster recovery purposes, it will provide an alternative and reliable backup system in case of a crisis. With most organizations already cloud-enabled, the focus would then be on how to accelerate business growth in light of the evolution of the cloud. IDC states1 that global spending on cloud services is likely to hit almost $1.3 trillion by 2025, which strongly encourages its reliability and future growth.
The focus on cloud is seeping into all areas of business, including marketing, by enabling seamless, personalized experiences through marketing automation and cloud marketing solutions. By facilitating highly targeted interactions, cloud marketing enhances the precision of marketing efforts, improves returns, and places customer experience at the forefront of business strategies.
This blog delves into the top five cloud marketing trends that marketers must embrace today to transform the way they interact with their customers.
Next-Gen trends in cloud marketing
Leveraging AI for smarter marketing automation
Artificial intelligence is changing how brands utilize their marketing cloud solutions to formulate smarter, more data-driven strategies for better customer engagement. Brands can now analyze vast datasets through advanced AI applications to glean insights that improve targeting and personalization. AI powers you and other marketers to make better decisions, optimize campaigns, and automate routine tasks to enhance productivity with the help of predictive analytics, ML, and natural language processing.
HCL Marketing Cloud leverages AI to enable precision marketing at scale, offering seamless, intelligent, and customizable solutions to meet diverse business marketing needs. By simplifying modern marketing complexities, HCL Marketing Cloud provides AI-driven capabilities for personalized outreach, audience segmentation, and real-time interaction. Its scalable solutions enable effortless customer journey orchestration, ensuring marketing efforts are both efficient and impactful. These features collectively optimize resources, enhance customer engagement, and deliver superior marketing outcomes with improved performance metrics.
Embracing omnichannel strategies for customer journey
Enterprises with strong omnichannel strategies retain 89% of their customers compared to 33% for those with weaker strategies2. Omnichannel strategies are imperative to deliver an integrated customer experience, breaking channel silos so that the customer may easily switch from one channel to another without losing the context.
Cloud platforms play a crucial role in this transformation by unifying data and interactions across channels, enabling coherent messaging and personalized experiences across social media, email, mobile apps, and in-store interactions.
HCL Marketing Cloud’s Unified Experiences (UEX) empowers your marketing strategies by offering a comprehensive omnichannel solution that supports outbound and inbound marketing campaigns, including enterprise marketing management. UEX combines the strengths of Digital Messaging (DM) and Real-Time Engagement (RTE), providing limitless expansion on email campaigns, customer journeys, and audience segmentation.
Sustainable and ethical marketing
Businesses benefit from flexible data storage options in cloud marketing because they may scale storage capacity up or down as needed without updating or replacing physical servers. This flexibility improves resource use and reduces waste, supporting a more sustainable approach to data management. Modern data centers use energy-efficient technology, such as enhanced cooling systems and renewable energy sources, to create environmentally friendly infrastructures that organizations may benefit from by switching to cloud storage. This transition saves energy usage and carbon emissions while aligning with corporate sustainability goals, emphasizing an organization’s commitment to environmental responsibility.
Predictive campaign planning and management capabilities
Predictive analytics is changing the way marketers approach campaign planning and execution. Advanced campaign management tools now integrate predictive analytics, allowing them to forecast trends and anticipate consumer behavior accurately. By analyzing historical data and real-time insights, these tools enable data-driven decision making around campaign tactics and resource allocation, which helps in effective campaign planning and execution. This aides marketers in adopting a proactive approach in their strategy, permitting them to stay ahead of the curve.
Customer Data Platforms (CDP): the backbone of modern marketing
CDPs emerged to become indispensable tools for modern marketing into the twenty-first century, cohesive architectures of marketing functionalities. Many customer data sources now find themselves being amalgamated in order to attain a singular view of the customers they target, thereby gaining leverage for highly personalized experiences.
This comprehensive view of the customer helps marketers make granular decisions about targeting with intent, progressively building a stronger rapport with customers amid transparency over the entire flow of data from the point of origin to its final destination-and beyond. Instead, such a data-centric approach guarantees that marketing decisions are in concert with what and who a customer wants, offers greater compliance, and enhances business processes. Integrating data from different sources allows Customer Data Platforms to develop data-driven and customer-centric campaigns by a number of businesses, thereby resulting in overall customer retention and superior customer-driven relationships.
Elevate your marketing strategy with HCL Marketing Cloud
HCL Marketing Cloud drives a new era in marketing automation and cloud technology. It’s designed to elevate business experiences through a unified platform that delivers smarter customer engagement, simplified marketing operations, and accelerated time to value.
Whether you seek a prescriptive solution or a tailored approach, HCL Marketing Cloud adapts to your unique needs, providing on-demand insights, intelligent lead nurturing, and quick onboarding for impactful, efficient campaigns. With generative AI at its core, it enables marketers to create smarter, simpler, and more powerful marketing strategies.
HCL Marketing Cloud strengthens your marketing operations with advanced data security, reliability, and flexibility. Its proactive infrastructure identifies potential issues before they impact performance, all within a multi-zone, high-availability infrastructure. By leveraging HCL Marketing Cloud, businesses have achieved up to a 45% increase in conversion rates for new customers, maximizing ROI. The platform integrates a diverse range of cloud services—Google, Microsoft, Amazon, and IBM—providing the flexibility and resilience to align with your unique business requirements.
Conclusion
Cloud marketing trends will continue to change how companies communicate with their customers, making their marketing strategies relevant and responsive. Above all, they need AI, data, omnichannel integration, predictive analytics, and scalability to be agile and pertinent in the ever-changing digital market.
Experience the future of marketing with a marketing cloud demo. Embrace the power of AI to simplify operations and attain rapid outcomes. Take the first step toward boosting your marketing strategy today.
References:
- https://blogs.idc.com/2021/11/29/the-new-fundamentals-of-cloud-and-the-path-ahead/
- https://www.uniformmarket.com/statistics/omnichannel-shopping-statistics
