Wednesday, March 26, 2025
Choice Hotels International, Inc. has proudly unveiled its 70th Clarion Pointe property in Milwaukee, Wisconsin, signifying a robust growth trajectory in its midscale hotel division. The hospitality giant has disclosed ambitious plans for the upcoming year, targeting the inauguration of 27 new properties with an additional 43 hotels under development in key locations such as Galveston, Texas, and Gettysburg, Pennsylvania. The economical and flexible conversion strategy employed by Clarion Pointe offers a profitable opportunity for owners to enter a market segment witnessing strong demand.
“The remarkable growth of Clarion Pointe underscores its strong appeal and distinctiveness to both travelers and hotel owners in the highly competitive midscale segment,” said Cathy Hartman, Vice President, Brand Strategy, Choice Hotels. “With an ever-expanding pipeline and an increasing number of openings in key markets, Clarion Pointe has proven to be a smart and cost-effective choice for owners looking for a brand that puts a finer point on an affordable travel experience—something travelers are increasingly seeking.”
Launched in 2018, Clarion Pointe was conceived to cater to the preferences of cost-conscious travelers who favor select-service accommodations that focus on essential, high-quality amenities. This initiative extends the longstanding Clarion brand, tapping into Choice Hotels’ deep expertise in the midscale sector to provide franchisees with robust brand recognition and a highly effective franchise operation system.
Clarion Pointe properties are tailored to today’s travelers, featuring modern aesthetics, a curated selection of food and beverage options including premium coffee and health-focused breakfast offerings, and a marketplace stocked with upscale snacks and drinks. Additionally, the hotels offer essential fitness facilities and the convenience of on-demand TV casting. Guests have the opportunity to enroll in the Choice Privileges rewards program, which boasts over 68 million members, and can avail themselves of extra perks by signing up for the Choice Privileges® Mastercard®.
Choice Hotels is committed to the success of its franchisees, providing advanced technological tools to streamline operations and maximize investment returns. This includes the choiceEDGE guest reservation system and the choiceADVANTAGE property management system, enabling efficient management of room rates, distribution, and inventory.
To assist with financing new hotel ventures, Choice Hotels has collaborated with Bridge, a pioneering digital platform, to offer accessible financial solutions to both new and existing hotel owners.
The Clarion Pointe brand ensures a refined stay experience at competitive prices, featuring contemporary room designs with distinctive murals, state-of-the-art fitness centers, and complimentary services such as high-speed Wi-Fi and a healthier breakfast option. The marketplace also enhances the guest experience by offering craft beers, select wines, and artisanal snacks, positioning Clarion Pointe as an attractive option for savvy travelers.
