Monday, July 28, 2025
Phoenix has joined forces with major US cities like New York City, Miami, Chicago, Seattle, and Cleveland to turbocharge the nation’s economic growth by attracting international visitors. As tourism continues to play a crucial role in the US economy, these cities are driving a surge in international tourism, contributing billions to local economies and creating thousands of jobs. While New York City, Miami, and Chicago have long been global tourism powerhouses, Phoenix’s rising prominence is adding even more momentum to the nation’s tourism sector.
In 2024, Phoenix experienced a significant surge in international tourism, increasing international visitors by 11.1%, while cities like Miami and Chicago continued to expand their global appeal. This collective growth is helping to fuel the US travel economy, making it one of the most dynamic and competitive regions for global tourism. By focusing on unique cultural experiences, infrastructure investments, and a blend of modern amenities with natural attractions, Phoenix, along with these cities, is attracting a diverse range of international tourists.
With this rapid growth in tourism, Phoenix is following the successful strategies of cities like New York and Miami, while also developing its own unique offerings. The success of these cities in attracting international visitors is helping to elevate the entire US tourism landscape, ensuring that these destinations continue to thrive and create economic opportunities for years to come.
In 2025, US cities are experiencing a resurgence in international tourism, contributing significantly to the local economy and positioning themselves as global destinations. New cities such as New York, Phoenix, Miami, Chicago, and Seattle are seeing substantial increases in international visitors, driven by targeted marketing, infrastructure investments, and unique cultural and natural offerings. This article delves into how these cities are attracting international tourists, the economic benefits they’re reaping, and the strategic moves fueling their tourism growth.
New York City: The Global Tourism Powerhouse
New York City continues to lead the US in international tourism. In 2024, the city welcomed a staggering 64.3 million visitors, marking a 3.5% increase from the previous year. These visitors contributed over $51 billion to the local economy, supporting more than 388,000 jobs across various sectors, including hospitality, retail, and entertainment. NYC’s iconic landmarks, vibrant arts scene, and diverse neighborhoods attract tourists from all corners of the globe, reinforcing its status as a premier international destination.
The city’s tourism impact extends beyond just visitor spending. International tourists are drawn to New York for its world-class attractions, such as Broadway shows, the Statue of Liberty, and renowned museums like the Metropolitan Museum of Art and the Museum of Modern Art (MoMA). These cultural offerings, combined with NYC’s cutting-edge infrastructure and easy accessibility from major global airports, make it a highly desirable destination for international visitors. As New York City continues to evolve and cater to global audiences, its position as a tourism powerhouse remains firmly intact.
Phoenix: A Rising Star in International Tourism
Phoenix has emerged as one of the most exciting destinations for international tourism in recent years. The city saw a remarkable 11.1% increase in international visitors in 2024, contributing to a total of 20.8 million visitors that year. Phoenix’s tourism industry generated a significant $5 billion in spending, supporting over 56,000 jobs and generating $1.5 billion in government revenue.
Phoenix’s appeal lies in its unique blend of natural beauty, modern amenities, and cultural attractions. International visitors are drawn to the city’s iconic desert landscapes, thriving food scene, and exciting cultural offerings, such as the Heard Museum and Desert Botanical Garden. Moreover, Phoenix is becoming known for its forward-thinking technology, including autonomous taxi rides and smart city infrastructure. The city’s investment in tourism infrastructure and marketing has successfully positioned it as a key player in the global tourism market, with even greater growth expected in the coming years.
Miami: A Gateway to Latin American Tourism
Miami has long been a top destination for international travelers, particularly from Latin America, Europe, and the Caribbean. Known for its vibrant cultural scene, stunning beaches, and luxury resorts, Miami is the gateway to the Americas and a hub for global tourism. In 2024, the city saw substantial growth in both domestic and international visitation, with tourists flocking to the city to enjoy its dynamic nightlife, cultural festivals, and natural beauty.
Miami’s status as a major cruise port also bolsters its position in the tourism industry. The city’s proximity to Latin America makes it a popular entry point for travelers looking to explore both the U.S. and the broader region. As the city continues to grow its international tourism base, its focus on sustainability, infrastructure improvements, and cultural preservation ensures that Miami remains a must-visit destination for travelers worldwide.
Chicago: A Hub for International Tourists
Chicago’s tourism industry has seen impressive growth in recent years, driven by a strong increase in international visitors. In 2023, the city welcomed over 51 million visitors, with international tourists contributing a significant portion of that number. Chicago’s rich history, architectural wonders, and world-class museums attract visitors from across the globe. The city’s tourism expenditures reached a record $19.2 billion, underscoring the significant economic impact of its thriving tourism sector.
Chicago is renowned for its iconic skyline, the Willis Tower, Millennium Park, and cultural landmarks like the Art Institute of Chicago and Navy Pier. The city’s focus on enhancing the visitor experience with improved transportation, upgraded hotel accommodations, and new cultural initiatives continues to make it an attractive destination for international tourists. Chicago’s position as a cultural and architectural hub, combined with its growing international appeal, makes it one of the top cities in the U.S. for global tourism.
Seattle: A Tech-Forward Destination for Global Tourists
Seattle is witnessing a resurgence in tourism, with increasing numbers of international visitors flocking to the city. Seattle’s unique combination of natural beauty, cultural attractions, and technological innovations has helped the city stand out as a global tourism destination. From the iconic Space Needle to the thriving tech industry and vibrant arts scene, Seattle offers something for every type of traveler.
Seattle’s tourism industry saw a boost in 2024, with hotel occupancy rates and foot traffic returning to pre-pandemic levels. Visitors are drawn to the city’s stunning landscapes, including the Puget Sound and Mount Rainier, as well as its cutting-edge technology scene, which includes the headquarters of Amazon and Microsoft. The city is also becoming known for its culinary offerings, with its fresh seafood and diverse food culture attracting food enthusiasts from around the world. Seattle’s strong tourism performance underscores its potential as a growing global destination.
Cleveland: Expanding International Connectivity
Cleveland is experiencing a tourism boom, fueled by increased international connectivity. In 2024, the city expanded its direct flight services from Europe, particularly to and from Dublin, Ireland. This expansion has opened up new markets for international travelers, creating new opportunities for tourism growth. Cleveland’s growing international appeal is attributed to its expanding cultural scene, world-class museums, and historic architecture, such as the Rock & Roll Hall of Fame.
As Cleveland continues to build its international tourist base, the city’s marketing efforts and focus on enhancing its visitor experience are paying off. New infrastructure projects, along with efforts to revitalize the downtown area, have further positioned Cleveland as a destination worth exploring. The expansion of international flights and the increasing number of international tourists arriving in Cleveland are clear indicators of the city’s growing stature as a key tourism player.
US Cities Embrace Global Tourism Growth
Several U.S. cities are playing pivotal roles in boosting international tourism and driving local economic growth. From New York City’s unmatched appeal as a global tourism hub to Phoenix’s rise as a modern, tech-forward destination, these cities are attracting a diverse range of international visitors. Each city’s unique offerings—whether it’s Miami’s vibrant culture, Chicago’s iconic architecture, or Seattle’s integration of technology and nature—contribute to their growing international recognition.
The investments in infrastructure, cultural experiences, and global marketing campaigns are paying off, helping these cities become increasingly competitive in the global tourism landscape. As the U.S. continues to grow as a global tourism destination, cities like New York, Phoenix, Miami, Chicago, Seattle, and Cleveland are leading the way in attracting international visitors, generating billions in revenue, and creating jobs in the tourism industry. With continued growth on the horizon, the future of U.S. tourism looks bright, and these cities are poised to remain at the forefront of the industry.
In 2024, Phoenix experienced a significant surge in tourism, welcoming 20.8 million visitors who contributed $5 billion to the local economy. A notable highlight of this increase was the 11.1% rise in international visitors, which played a key role in the 2.2% overall growth compared to the previous year. This surge in tourism has reinforced the city’s position as a major economic driver, contributing not only to business growth but also to government revenues. As Phoenix continues to attract tourists with its vibrant culture, world-class hospitality, and innovative experiences, the city is poised for further growth in 2025 and beyond.
Tourism’s Economic Impact on Phoenix
Phoenix’s tourism sector remains a crucial contributor to the city’s economy, supporting thousands of jobs and generating significant revenue. According to a report titled 2024 Economic Impact of Visitors to Phoenix, tourism directly supported 35,821 jobs, with an additional 20,778 jobs supported indirectly. These numbers highlight the far-reaching effects of tourism on various sectors, including hospitality, retail, entertainment, and transportation.
Tourists in Phoenix averaged spending $13.7 million per day, which not only benefits local businesses but also bolsters public sector revenues. In total, the city’s tourism activities generated $1.5 billion in government revenue, with $703 million coming from state and local taxes. These funds are vital for supporting public services, infrastructure, and community programs, benefiting residents and visitors alike.
The Growth of International Tourism in Phoenix
One of the key drivers behind Phoenix’s tourism boom in 2024 was the significant increase in international visitors. With a rise of 11.1%, Phoenix has become a more attractive destination for travelers from around the globe. The city’s appeal lies in its unique mix of vibrant cultural attractions, stunning desert landscapes, world-class hospitality, and forward-thinking experiences, such as autonomous taxi rides.
According to the Tourism Economics report, international visitors were drawn to Phoenix for its blend of natural beauty and modern amenities. With Arizona’s rich Native American heritage, iconic desert scenery, and thriving food and arts scene, Phoenix offers something for every type of traveler. The rise in international tourism also signifies Phoenix’s growing recognition as a global destination, reflecting broader trends in international travel recovery post-pandemic.
Phoenix’s Efforts to Enhance Visitor Experience
Phoenix’s tourism success in 2024 can also be attributed to the city’s strategic investments in enhancing the visitor experience. As part of its ongoing commitment to tourism, the city has invested in upgrading infrastructure, increasing hotel capacity, and expanding flight connectivity. New hotels and resorts are springing up to accommodate growing demand, while public transportation options have been enhanced to make getting around the city more convenient.
The city is also focusing on improving its cultural offerings, with initiatives to promote local arts, music, and food festivals. These cultural experiences not only attract tourists but also encourage repeat visits and longer stays. The growth of international tourism has further highlighted the importance of showcasing Phoenix’s unique offerings, which blend modern innovation with rich cultural history.
Diversifying Attractions to Appeal to a Global Audience
To ensure that it remains competitive in the global tourism market, Phoenix is diversifying its tourism offerings. Beyond the desert landscapes and outdoor adventures, the city is positioning itself as a hub for cultural, culinary, and tech-forward tourism. Phoenix’s culinary scene, for example, is gaining national attention, with top chefs and innovative food concepts attracting foodies from around the world.
Moreover, Phoenix is embracing cutting-edge technology, including smart city infrastructure and autonomous transport options. The city’s integration of self-driving taxis and rideshare programs provides a futuristic touch to the visitor experience. For international travelers, the presence of these technologies enhances Phoenix’s appeal as a destination that is both modern and forward-thinking.
The Role of Local Government in Supporting Tourism
Phoenix’s local government has played a critical role in fostering the city’s tourism growth. Mayor Kate Gallego highlighted the importance of tourism in the city’s economic development, stating that the sector supports thousands of jobs, drives business growth, and creates shared experiences for visitors. The city’s commitment to sustainable tourism practices, community outreach, and infrastructure development ensures that Phoenix continues to evolve as a desirable destination.
Government officials are also investing in marketing campaigns that target international markets, particularly in Europe and Asia, to expand Phoenix’s appeal. By promoting the city’s cultural diversity, outdoor activities, and modern amenities, these efforts are helping Phoenix maintain its status as a leading tourist destination in the U.S.
Phoenix’s Position in the Broader U.S. Tourism Landscape
Phoenix’s success in 2024 underscores the growing importance of U.S. cities in the global tourism landscape. While destinations like New York, Los Angeles, and Miami have long been popular, cities like Phoenix are now emerging as top-tier tourist destinations. The city’s ability to offer a balance of natural beauty, cultural richness, and cutting-edge technology has made it an attractive option for both domestic and international travelers.
As Phoenix continues to invest in infrastructure and marketing, its role in driving U.S. tourism will only grow. The city is uniquely positioned to capitalize on emerging travel trends, such as eco-tourism, luxury travel, and tech-savvy experiences. These efforts will help sustain Phoenix’s tourism momentum and ensure that it remains a top destination for years to come.
Phoenix, Arizona: A Rising Star in US Tourism – Top Attractions to Visit in 2025
Phoenix, Arizona, is experiencing a tourism renaissance in 2025. Known for its stunning desert landscapes, vibrant cultural scene, and forward-thinking experiences, the city has become a top destination for both domestic and international visitors. Whether you’re drawn to the beauty of the Sonoran Desert, the rich Native American heritage, or the dynamic arts scene, Phoenix offers something for everyone. As one of the fastest-growing cities in the U.S., it’s no wonder that tourism has seen a significant boost. This destination guide takes a closer look at Phoenix’s must-visit attractions, providing you with a comprehensive understanding of what makes this city one of the most exciting places to visit in 2025.
Desert Botanical Garden: A Green Oasis in the Heart of the Desert
Located in the heart of Phoenix, the Desert Botanical Garden is a must-see for nature lovers and those interested in desert ecology. Spanning 140 acres, the garden is home to more than 50,000 desert plants from around the world. It’s the perfect place to explore the diversity of the desert landscape, offering an array of cacti, succulents, and native flora.
The garden is not only a beautiful attraction but also an essential part of conservation efforts. With seasonal events such as Las Noches de las Luminarias, where thousands of luminaria bags light up the garden during the holiday season, it also offers a magical experience at night. The Desert Botanical Garden is a fantastic destination for both educational enrichment and a serene escape into nature, making it one of the top attractions in Phoenix.
Musical Instrument Museum (MIM): A Journey Through Sound and Culture
For music enthusiasts, the Musical Instrument Museum (MIM) is a destination that cannot be missed. With over 15,000 instruments from more than 200 countries, MIM is one of the world’s largest collections of musical instruments. The museum allows visitors to explore the cultural significance of music and instruments from various regions through immersive exhibits and interactive displays.
MIM’s state-of-the-art galleries feature instruments from the Americas, Europe, Africa, and Asia, providing insight into the musical traditions of different cultures. The museum also hosts live performances, adding to its appeal for music lovers. Whether you’re a musician or simply enjoy learning about the global history of music, the Musical Instrument Museum offers a unique and enriching experience.
Camelback Mountain: Hike to New Heights
If you’re seeking adventure and breathtaking views, Camelback Mountain is the place to be. Known for its challenging hikes, Camelback offers two main trails: Echo Canyon and Cholla. Both trails provide stunning panoramic views of the city, but they also require determination and stamina, as the ascents are steep and strenuous.
Camelback Mountain is a favorite among locals and tourists alike, offering a true desert hiking experience. The reward at the top is a 360-degree view of Phoenix’s sprawling cityscape, the desert landscape, and the surrounding mountain ranges. For those looking to immerse themselves in the natural beauty of Phoenix while enjoying a good physical challenge, Camelback Mountain is an essential stop.
Papago Park: Where Nature Meets City Life
Papago Park is another incredible natural space that offers a diverse range of outdoor activities. The park is famous for its striking red sandstone formations, including the iconic Hole-in-the-Rock formation. Located just minutes from downtown Phoenix, it provides an excellent escape for both tourists and locals.
In addition to its natural beauty, Papago Park is home to the Desert Botanical Garden and the Phoenix Zoo, making it a hub for nature, wildlife, and education. The park’s easy trails and accessibility make it a great option for families, as well as those looking to enjoy a peaceful day in nature. Whether you’re hiking, picnicking, or simply soaking in the scenery, Papago Park is a gem in the heart of Phoenix.
Phoenix Zoo: A World of Wildlife
As one of the largest non-profit zoos in the U.S., the Phoenix Zoo is home to over 1,400 animals, making it a fantastic destination for families, wildlife lovers, and conservationists. The zoo is dedicated to preserving endangered species and providing visitors with a unique opportunity to learn about animal conservation efforts.
One of the zoo’s highlights is the Arizona Trail, which showcases the native wildlife of the region, including species like the bighorn sheep and desert tortoise. For those interested in more hands-on experiences, the zoo also offers opportunities to feed giraffes and other animals. Whether you’re interested in learning about local wildlife or exploring the exotic animals housed here, the Phoenix Zoo is an essential family-friendly attraction.
Heard Museum: A Deep Dive into Native American Art and Culture
Phoenix’s rich Native American heritage is beautifully showcased at the Heard Museum. Dedicated to the art, culture, and history of Native American tribes, particularly those in the Southwest, the Heard Museum provides visitors with an immersive and educational experience.
The museum features an extensive collection of artwork, including traditional crafts, pottery, textiles, and jewelry, alongside modern pieces that reflect the ongoing cultural contributions of Native American artists. Through its exhibits and educational programs, the museum promotes greater understanding and appreciation of Native American culture, making it a vital cultural destination in Phoenix.
Phoenix Art Museum: A Cultural Treasure
As the largest art museum in the Southwest, the Phoenix Art Museum is a cultural powerhouse that attracts visitors from all over the world. With a diverse collection spanning American, European, Asian, and Latin American art, the museum is a must-visit for art lovers.
The museum’s permanent collection includes works by famous artists like Picasso, Rembrandt, and Monet, along with cutting-edge contemporary art. The museum also hosts rotating exhibits, ensuring that visitors always have something new to explore. Whether you’re an art aficionado or simply enjoy experiencing different artistic expressions, the Phoenix Art Museum offers a dynamic and enriching experience.
South Mountain Park and Preserve: A Hiker’s Paradise
For those who love hiking and exploring the great outdoors, South Mountain Park and Preserve is a must-see. Covering over 16,000 acres, it is one of the largest municipal parks in the U.S. The park offers more than 50 miles of trails for hiking, biking, and horseback riding, making it a versatile destination for outdoor enthusiasts.
The park also provides spectacular views of the city and the surrounding desert landscape. It’s the perfect place for both leisurely walks and more strenuous hikes, depending on your skill level. Whether you’re a seasoned hiker or someone looking to enjoy a relaxing stroll, South Mountain Park offers something for everyone.
Roosevelt Row Arts District: Phoenix’s Creative Hub
Roosevelt Row, or RoRo as it’s known locally, is Phoenix’s arts district and a vibrant hub for creativity. Known for its street art, galleries, and community events, Roosevelt Row is an exciting area to explore for art lovers, foodies, and those looking for something a little different.
Visitors can walk through the area’s colorful murals, pop-up art galleries, and local eateries, all while soaking in the energetic and creative atmosphere. The district also hosts the First Friday Art Walk, which attracts thousands of visitors each month to view art exhibitions and enjoy live music. Roosevelt Row is a place where culture, art, and community collide, making it a must-visit for anyone looking to experience the creative side of Phoenix.
Heritage Square: A Glimpse into Phoenix’s Past
Located in downtown Phoenix, Heritage Square offers a window into the city’s past, with beautifully preserved Victorian-era buildings, including the Rosson House Museum. The area is a historic treasure that provides insight into the early days of Phoenix, showcasing the architectural beauty of the late 19th century.
Visitors can take guided tours of the Rosson House, which has been meticulously restored to reflect the history of Phoenix in the late 1800s. Heritage Square is also home to the Arizona Science Center, making it a great destination for families looking to blend history with science. This charming historic district is a perfect spot for those who appreciate history and want to learn more about Phoenix’s growth from a small settlement to the vibrant city it is today.
Phoenix, Arizona, is a city that offers a diverse array of attractions, from its rich Native American heritage and stunning desert landscapes to its modern cultural offerings and cutting-edge experiences. Whether you’re hiking Camelback Mountain, enjoying world-class art at the Phoenix Art Museum, or learning about desert flora at the Desert Botanical Garden, Phoenix has something to offer every type of traveler.
As the city continues to evolve and attract more international visitors, it is becoming an increasingly important player in the U.S. tourism scene. With its unique combination of natural beauty, cultural richness, and modern amenities, Phoenix is truly a destination that offers both locals and tourists a vibrant experience in 2025 and beyond.
Domestic Connections: A Thriving Hub for U.S. Travelers
Phoenix has long been a vital hub for domestic travel, and in 2025, it continues to offer direct flights from numerous U.S. cities. Airlines like American Airlines, Southwest Airlines, Delta Air Lines, United Airlines, and Alaska Airlines provide convenient connections for travelers from all over the country.
American Airlines offers flights from major cities such as Dallas/Fort Worth, Chicago, Los Angeles, and New York, making Phoenix an accessible destination for travelers from the East Coast, Midwest, and West Coast.
Southwest Airlines is another major carrier offering connections to Phoenix, with direct flights from Los Angeles, Denver, Chicago, and Las Vegas. Known for its budget-friendly options, Southwest makes Phoenix a convenient and affordable choice for domestic travelers.
Delta Air Lines offers routes from cities like Atlanta, Minneapolis, Salt Lake City, and Detroit, while United Airlines provides connections from San Francisco, Chicago, Denver, and Newark.
Alaska Airlines also plays a crucial role, providing direct flights from Seattle, Portland, San Francisco, and Anchorage, ensuring that travelers from the Pacific Northwest have easy access to Phoenix.
These domestic connections are crucial for Phoenix, as they make the city easily accessible to tourists from across the U.S. As a result, Phoenix is attracting not only international visitors but also significant numbers of U.S. tourists who are eager to experience the city’s vibrant culture, stunning desert landscapes, and year-round warm weather.
International Connections: Expanding Phoenix’s Global Appeal
Phoenix is also capitalizing on its growing international appeal. Thanks to the expansion of direct flights from international destinations, the city is seeing a rise in international visitors, contributing significantly to the local economy.
- American Airlines leads the charge with flights to Mexico City, London, and Toronto, making Phoenix an ideal stop for international tourists. With more tourists from key international markets, Phoenix has solidified its position as a top destination for global travelers.
- United Airlines provides direct flights to Mexico City and Frankfurt, tapping into both European and Latin American markets. These connections not only increase the number of tourists visiting Phoenix but also help promote business and cultural exchanges between Phoenix and key international hubs.
- Alaska Airlines also offers connections to Vancouver and Cancun, allowing Phoenix to cater to travelers from Canada and Mexico—two of its largest international tourist markets.
With these international connections, Phoenix is poised to become a major global tourism destination. The growing influx of international visitors helps diversify the city’s tourism economy, while also benefiting local businesses that rely on tourism dollars, from hotels and restaurants to retail stores and entertainment venues.
Economic Impact: Tourism Growth Driving Local Prosperity
The expansion of international and domestic flights to Phoenix is not just beneficial for tourists; it also drives significant economic growth. In 2024, Phoenix welcomed 20.8 million visitors, contributing $5 billion to the local economy. This growth in tourism has had a direct impact on local businesses, supporting thousands of jobs and generating substantial revenue.
Tourism-related spending in Phoenix supports various sectors, including hospitality, transportation, retail, and food services. The increased airline connectivity has helped Phoenix tap into international markets, boosting tourism spending and supporting over 35,000 jobs directly related to the tourism industry. Additionally, tourism generated $1.5 billion in government revenue, with $703 million coming from state and local taxes, helping to fund vital public services and infrastructure.
As Phoenix continues to grow as a key destination for both domestic and international visitors, these economic benefits will only continue to increase. The city’s expanded airline network ensures that it remains competitive in attracting tourists from around the globe while providing significant economic support to local businesses and the community.
The Future of Phoenix’s Tourism Industry
The future of Phoenix’s tourism industry looks bright, with continued growth expected in the coming years. The city’s investments in sustainable tourism, cultural experiences, and cutting-edge technology are ensuring that it stays ahead of the curve. As global travel trends evolve, Phoenix is adapting to meet the needs of modern travelers while maintaining its unique character.
The continued rise of international visitors, particularly from Europe, Asia, and Latin America, will further boost Phoenix’s tourism economy. With strong support from local government, businesses, and community stakeholders, Phoenix is poised to strengthen its position as a top global destination. The future of Phoenix tourism is not only about attracting visitors but also creating lasting, meaningful experiences that encourage repeat visits and build a loyal global audience.
Phoenix’s tourism industry in 2024 showcased impressive growth, driven by an increase in international visitors and a surge in tourism spending. With a focus on smart city technology, infrastructure development, and cultural experiences, Phoenix is redefining what it means to be a global tourist destination. As the city continues to invest in tourism and enhance its offerings, Phoenix is poised to remain a key player in the U.S. travel economy, generating significant revenue and contributing to local job growth. The momentum in Phoenix tourism presents a model for other cities looking to elevate their tourism industries, combining modern innovations with authentic cultural experiences to create a dynamic and sustainable travel destination.
