Idahoan® Foods introduced two bold products with the release of Idahoan® Tapatío® Triple Cheese Mashed Potatoes and Idahoan® Bacon Cheddar Potato Shreds.
Big, bold flavors continue to be what consumers are craving, with 82% of consumers drawn to foods with hot and spicy flavors*. To meet this growing consumer need, Idahoan teamed up with the experts in hot sauce at Tapatío® to turn up the heat on their Triple Cheese Mashed Potatoes, which are available in a 4-cup pack. And, when it came to expanding the Potato Shreds line, launched in August 2023 for consumers’ on-the-go snacking needs, the brand turned to another beloved and mouthwatering pairing – bacon and cheese – to please hungry palates with Bacon Cheddar Potato Shreds, available in a 2-cup pack.
*Source: FONA International, May 2024
